BIU Group are leaders in the textile recycling industry, providing a second-to-none service to its commercial and charity partners. Previously known as BAGITUP to charity partners Yorkshire, Essex, Midlands, Thames Valley Air Ambulance, the directors recognised the commercial growth with supermarket giant Tesco. With a self proclaimed strap-line of ‘always excellence’ BIU Group chose to review existing marketing collateral and looked to Fishtank Creative for concept development, art direction and digital strategy devision that carries equity and recognition.


The result of the branding process was a realisation that so the brand identity should motivate, innovate – reflecting positivity and togetherness. The new brand toolkit was not limited just to a new logo or simply a brand refresh. Primary and secondary typography, a designated colour palette and exploration of other brand elements to create a look that supports the brand throughout. Maintaining existing brand recognition with a modern, cleaner approach that will stand the test of time.


Rebranding Exercise for BIU Group

mark exploration

Branding Concepts for BIU Group
Graphic Illustration for BIU Group

brand toolkit

Brand Style Guide for BIU Group
Branding for BIU Group

bank 3d renders

3D Bank Renders for BIU Group


New Website Designed for BIU Group
“Having worked for the team at Fishtank for a number of years, I have found them to be a highly professional company who are always happy to work with our organisation to ensure both our artwork and website are to the highest standard. Fishtank have been proactive in our recent re-branding exercise and were able to provide clear guidance and options throughout. They are also very helpful liaising with our Charity Partners providing additional information, advice and artwork when required” Louise Knapton Managing Director

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