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Kingfisher DSM Group

Established in 1982, DSM supply trade customers with a wide variety of products, including ropes, loadstraps, twines and slings. Fishtank Creative were approached in 2009, as their existing brand lacked a story that portrayed their values and extensive service capabilities. The challenge was to create, develop and build a brand and web experience that captured the core values of their business. This branding process also required us to build trust with the illustrious yachting and boating audience, giving longevity to the overall visual experience.

the solution

Initially Team FC were tasked with modernising the group and manufacturing brand identities plus developing a brand toolkit that could be applied to both print and digital platforms. 2015 saw the launch of a new company website, the portal showcases the full Kingfisher product range and a comprehensive background into the ethos of the DSM Group. The website is fully responsive and is complimented by the use of large imagery highlighting the craftsmanship and detail of rope manufacturing. Fishtank Creative have also produced a varied range of marketing collateral including: Corporate and Product Brochures, Packaging, Social Media and Email Campaigns.

website

DSM Group Designs
Responsive Design for DSM Group

in action

Mobile Version of the DSM Website
Product Key Design DSM Group

on location

Photography for DSM Group
Animated GIF for DSM Group
“Team FC keep us ahead of the competition with fantastic forward thinking ideas, including our new website optimised for mobile use. The creative work for our corporate brochure and advertising campaign have a strong synergy, which have helped us to build our brand identity. Thanks for the continued great work” Nigel Saddington DSM Group Partner

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